Holiday traditions are easy to create–just start doing something new. But creating a holiday tradition with a new character is hard. Elf on the Shelf did it remarkably well a few years ago. And the folks behind Maccabee on the Mantle and Mensch on a Bench have made the Festival of Lights a little brighter. This year, there are a few new characters in town that we think you should meet.
Reindeer in Here (Reindeer in Here)
Hollywood TV producer Adam Reed wasn’t a big fan of Elf on the Shelf, so he decided to create a character that would better resonate with his family. The result is a cheerful reindeer who, unlike elves, who can’t be touched, was made to go everywhere with your child. The reindeer, one of whose antlers is smaller than the other (in the spirit of Nemo’s “lucky fin”), also shares the much-needed message that “different is normal.” This book-and-plush combo retails for about $32. https://reindeerinhere.com/